The HerIQ Midlife Advocate Certification
Learn the physiology, the hormone therapy reasoning, and the human side of midlife. Then get certified and qualify to join a national network of licensed hormone prescribers as a non-prescribing care-team partner, so women can find you.
Doors openSelf-paced, no deadlineCertification by examFree graduate community
“As a physician, we are actually not taught much about menopause in medical school! If you need to understand and advise others on this subject with confidence this mentorship program is for you.”Roschia Vargas, MD · Family Practice Physician, Puerto Rico
Created by clinicians from
You’ve invested thousands of dollars and hundreds of hours in your education. But real women don’t arrive as textbook cases.
Midlife care takes deep physiology and the skill to support the whole person, not just the symptom list.
Introducing the Midlife Advocate*
Think of a doula, but for midlife. A Midlife Advocate gives women the social, emotional, educational and practical support to navigate this stage with confidence, alongside her medical team, never in place of it.
Help women understand and track their symptoms, explore self-care like meditation and acupressure, and walk into appointments with the right questions.
Guide women through empty nesting, caring for aging parents, career changes, divorce, and age discrimination.
Be the objective, non-judgmental sounding board that reduces isolation, decision fatigue and fear.
* Midlife Advocates educate and support. They do not diagnose, prescribe, or replace medical care. Licensed graduates practice within their own scope.
Our graduates wanted more flexibility, more time, and a way to turn training into clients. So we rebuilt the program around your life and your practice.
| Before | Now |
|---|---|
| Enroll only when a cohort opens | Doors always open, start any day |
| 24-week schedule with deadlines | No time limit, finish at your own pace |
| Weekly releases in batches | Self-paced levels; pass each Level exam to unlock the next |
| Live calls at set times | Monthly calls (live or replay) plus direct chat with our team |
| Training only | Eligible to join our prescriber partner network and its directory |
| Paid graduate community | Free Graduate Community with quarterly live calls |
| Spend hours creating educational materials on your own | Get paid access to our entire Done-for-You client education materials |
| pay additional for bundled study guides, protocol cheat sheets and resource library | All bonus materials now included |
| $4,450 | $3,150 |
At your own pace, you’ll move through:
Pillar 1: Foundations of the midlife transition
Pillar 2: The systems that shape hormone response
Pillar 3: How to think and make decisions with HRT
Pillar 4: Real-world application
Pillar 5 (New): The Midlife Advocate in practice
The HerIQ mentorship was invaluable. After years of functional medicine study — and seeing a functional medicine doctor myself — I had never even heard of physiologic HRT. HerIQ is doing a fabulous job getting this much-needed education to practitioners. I now understand my own body better and feel genuinely equipped to review results with clients and have confident, practical hormone conversations. The calls were personal and unhurried, the resources exceptional — lectures, handouts, guides, and cheat sheets I’m still using as I build my business. I knew I wanted to specialize with women in midlife; HerIQ is what made me feel prepared to do it.
— Michele Kostedt, RN, BSN, HWNC-BC / Holistic Wellness and Coaching
Eligible graduates complete a short partner training at a graduate discount and can be listed in its directory.
A dedicated directory helps prescribers and patients find qualified graduates.
Use our Done-for-You programs with your own clients from day one.
Free Graduate Community with quarterly live calls, advanced topics and new resources.
Everything you need to train, certify, and grow
$3,150
Buy Now, Pay Later options at checkout
One or two new clients can cover your investment.
You’re a clinician, coach or practitioner (MD, DO, ND, NP, PA, RN, DC, PT, RD, nutritionist, health coach, trainer, doula, or anyone in between) who:
When can I start?
Doors open January 4, 2027, and stay open.
How long do I have to finish?
There’s no deadline. Most practitioners spend 2–4 hours a week, but you set the pace.
How do the monthly calls work?
One live call each month for case review and Q&A. Submit questions in advance and watch the replay if you can’t attend. After you graduate, you join quarterly calls in the Graduate Community.
Are there assessments?
Yes. Short quizzes follow each module, and each level ends with a Level exam that unlocks the next. Certification requires passing the final exam. All require 85% to pass. Along the way, you’ll study real client case examples from our own practice.
What is a Midlife Advocate?
A holistic, non-medical practitioner who provides education, emotional support and practical guidance to women in midlife, alongside their medical providers.
How do I join the prescriber partner network?
Once you’re certified, we’ll introduce you to our partner. You’ll complete their short partner training at a graduate discount, become a non-prescribing member, pass a brief assessment and agree to their scope standards. You can then be listed in their directory.
How long do I have access?
Lifetime access to the course materials, whether or not you take part in the Graduate Community. “Lifetime” means for as long as HerIQ operates and maintains the platform.
Is financing available?
Yes. Buy Now, Pay Later options are built into checkout.
Is this a certification program?
Yes. When you pass the final exam, you receive a certificate and graduate badge showing your completion date and hours, plus permission to use the HerIQ designation.
Who is the partner network?
We share full partner details with graduates when they become eligible. The pathway is reserved for HerIQ-certified practitioners.
I’m a licensed prescriber. Is this still for me?
Yes. Pillars 1–4 go deep on physiology and HRT decision-making, and you’ll apply what you learn within your own scope of practice. A full mentored licensed prescriber program is available to you through our partner organization.
Are there prerequisites?
No formal prerequisites. We suggest you’ve completed, or are finishing, a functional health coach or nutrition certification. A background in anatomy and physiology helps, but we teach the terminology you need.
How much access do I have to your team?
Plenty. Message us directly through chat whenever a question comes up, and bring cases to Circle and/or the monthly live calls.
Do I need to be in the US?
No. The program is open worldwide and taught in English.
Are CEUs available?
We are working on securing CEUs from various organizations for non-licenced professionals
What is your refund policy?
Refund Policy.
You may request a full refund within seven (7) days of your purchase date, provided you have completed only the Welcome Modules.
After seven (7) days, or once you have begun Level 1, your enrollment is non-refundable.
Refund requests must be submitted in writing to oanh@heriq.co.
Approved refunds are issued to your original payment method. Purchases made through a Buy Now, Pay Later provider are refunded through that provider.
This policy applies to all purchases, including those made at a discounted price or with a coupon code.
Your access to the Mentorship, Program Materials and community ends when a refund is issued.
Because the Mentorship is self-paced with no deadlines, deferrals and transfers are not offered.
What happens after I enroll?
You’ll get a confirmation email, a welcome video with next steps, and your login to the program. Level 1 unlocks right away, and each Level exam you pass opens the next.
I still have questions.
Email hello@heriq.co and our team will get back to you.
If you’re still scrolling, read this before you go.
The woman in front of you deserves more than “this is just part of getting older,” and you want to be the one who gives it to her.
Midlife isn’t solved with a patch and a prayer. It’s hormones, gut, thyroid, blood sugar and sleep. It’s also aging parents, kids leaving, careers shifting, and a woman wondering who she is now. She needs people who understand both. That’s who we train.
If that’s the kind of practitioner you want to be, we’d be honored to teach you.
— Kristin and Susan
